equ DFS Anthem UX Wayne Dover Petroleum Dispensers Wildco PES

24/7/365 Emergency service


from Maine to Georgia

The DFS Anthem UX™

Refueling Reimagined, Reinvented & Reborn

There's no doubt customers have become accustomed to more robust interaction with fueling dispenser displays. But there's nothing out there that comes close to the beauty, power and flexibility of the DFS Anthem UX™ platform.

The DFS Anthem UX user experience platform is destined to revolutionize every aspect of the customer experience. From touchscreen, wireless, recognition, media, security, contactless payment options and more — to making the fueling experience fast, easy, relevant, and even fun.

  • 27” High-resolution touchscreen
  • Super-intuitive functionality
  • Personalized content
  • Stereo audio

It has more social skills than most of your friends

These days, customers expect personalization. They want their retail journeys to adapt to fit them, not the other way around. And the more individualized, the better.

The Anthem UX platform is the first to give customers the ability to fine-tune their experience while also giving retailers the tools and data to maximize each customer interaction with keenly targeted advertising and promotions. This integrated, inviting experience builds loyalty, increases sales, and adds immense value to both consumer and retailer alike.

  • Supports 3rd party loyalty apps
  • Enabler for forecourt business
  • Traffic & Weather alerts
  • Promotions

The Customer Experience is


Personalized to reflect customers specific preferences. They will be recognized and greeted in their preferred language. Then they will be offered their fuel grade, media content, and other services based on their secure personal profile.


Multi-channel media selection provides customers with their choice of content. Local weather and traffic information will always be readily available, as well as an array of other entertainment and information options. Sports while you wait? Sure.


The Anthem UX platform gives customers choices. It supports contactless cards and mobile payment, such as Apple Pay and Android Pay, and allows customers to select receipt format on screen. It can essentially do whatever the customer needs it to do almost effortlessly.

Anthem UX

The Retailer Experience is


The Anthem UX platform detects user proximity with cameras to quickly transition from idle to customer greeting state. Customers are immediately engaged and guided through a smooth, seamless series of prompts and options.


The Anthem UX platform is more than just a remarkable user experience, as it is built to perform in the harshest outdoor environments. The display is designed to operate across wide temperature ranges and consists of chemically-strengthened glass with typically six to eight times the durability of regular glass.

ready for the future

The Anthem UX platform adds immediate value and loyalty, but it’s also a long-term investment, as future updates and enhancements can be added with a simple remote upgrade.

Interactive Experiences

Spin, zoom, or change the color of this interactive DFS Anthem UX model. Click the AR button in order to interact with the dispenser on your mobile device. Interact with the touchscreen display and see for yourself how the Anthem UX platform can deliver targeted messaging and seamless transactions for every customer.

Dark Mode

Not just a leap forward - it's fueling reborn.

Introducing Dark Mode on the Anthem UX platform. User experience is always at the forefront of our designs and that is why the Anthem UX platform comes standard with the Dark Mode feature. At the touch of a button a consumer can experience high contrast, vivid branding, while reducing night-time strain on the eyes, with the added benefit to the retailer of lower energy consumption.

  • Rich graphic contrast
  • Reduced screen glare
  • Energy savings
  • Looks amazing at night

Building customer loyalty isn't Rocket Science.

It's Experiential Science.

With its personalized greetings, predictive preferences, news updates and customizable promos, the all-new Anthem UX platform delivers what other dispensers can only dream of: Enhanced loyalty, repeat business, and increased revenue.

Anthem UX